Our market analysis has identified several potential international markets that we will attempt to enter. These markets were identified as key markets due to the following criteria*:
- High levels of national educational spending
- Number of teachers in the K-12 educational sphere
- Percentage of K-12 teachers who attend professional development annually
- Number of days K-12 teachers spend attending professional development
- Potential for expansion to other countries due to linguistic and/or cultural similarities
- Access to quality internet and a well-developed IT infrastructure
*All information taken from World Bank estimates (from Nationmaster.com),the OECD's Educational Indicators (2013), and the OECD's TALIS 2013 survey.
THE MARKETS
The potential markets for PRO-T fall into 3 categories:
- Wired Anglophone countries
- "European" countries requiring translation
- "Asian" countries with quality internet
CANADA
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MEXICO
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BRAZIL
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FRANCE
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SPAIN
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ITALY
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POLAND
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SOUTH KOREA
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JAPAN
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MALAYSIA**
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MARKET CONSIDERATIONS
SERVER LOCALIZATIONWhile all PRO-T professional development content provided through the PRO-T marketplace will be hosted on centralized servers, all teacher and administrator profiles will be hosted on servers located locally within the target market.
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LANGUAGESTo access these markets, the platform will possess multiple
language options and all professional development material will be dubbed and
sub-titled in the multiple languages - users will be able to select which they
prefer with the click of a button. Translation will initially involve a mix of paid and crowd-sourced translation until sufficient localized content has been developed.
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AVAILABLE LANGUAGES
The list of initially available languages includes:
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**English is will be the main language for content delivery in Malaysia